IRN-BRU manufacturer announces three-year partnership with Macmillan
Melanie May | 19 August 2016 | News
A.G. Barr, which makes IRN-BRU, Strathmore Water, Rubicon and Barr Flavours, has announced a new three-year charity partnership with Macmillan Cancer Support that will see donate over £150,000 to the charity.
Macmillan Cancer Support became A.G. Barr’s chosen charity after 1,000 employees at 10 sites across the UK – including factories, regional offices and distribution centres in Cumbernauld, Forfar, Milton Keynes, Bolton, London and Newcastle – took part in a company-wide vote. Barr’s company donation will support Macmillan nursing care and key Macmillan support centres in Scotland and England.
Every Barr employee will also set out to raise £27 each during each year of the partnership – the cost of one hour of Macmillan nursing care. In doing so, staff aim to raise enough to fund 3,000 hours of nursing help and support for people with cancer across the country.
Staff fundraising activities will include the Macmillan World’s Biggest Coffee Morning, Christmas fundraising and ‘Power an Hour’ challenges such as sponsored walks, road races and cycling.
Janice Preston, head of services at Macmillan Cancer Support, said:
“This very generous donation from A.G. Barr will help to fund Macmillan’s vital practical, medical, emotional and financial support services. The additional individual fundraising from A.G. Barr staff over the next three years will also make a real difference by funding Macmillan nurses who do so much to help people affected by cancer.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.