10 of the best: July corporate fundraising round-up
Melanie May | 19 July 2016 | News
Here is our July round up of corporate fundraising partnerships that have caught the eye of UK Fundraising.
This month we feature ten partnerships, displaying a real variety of fundraising activities, from collection boxes to bake sales, sporting events, donations, and more.
1) Maxol
Forecourt and convenience retailer Maxol has chosen AWARE as its new charity partner. The partnership will last until at least the end of 2017, with the aim of promoting positive mental health in communities across Northern Ireland. The partnership will see AWARE collection boxes in Maxol’s 230 locations, and will also support the AWARE Mood Walks: a series of summer walks taking place across various locations in Northern Ireland.
2) Domino’s
Domino’s has announced that is has raised over £600,000 for Special Olympics GB over the past five years through the inclusion of digital charity box Pennies across all of its across its sales channel, giving customers the chance to round-up on their bill when paying by card on the company’s website, smartphone and tablet apps, and Xbox app.
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We're putting the #fun in #fundraising this year supporting our #charity of the year @PTHospice Watch this space! https://t.co/6mk3sEC3y5
— theblueballroom (@theblueballroom) July 4, 2016
3) theblueballroom
Farnham-based internal communications agency, theblueballroom is supporting local charity Phyllis Tuckwell Hospice Care. theblueballroom will be fundraising to support Phyllis Tuckwell, aiding the charity throughout the year. Among its fundraising activities, the agency will be holding a bake sale later this year at its office in Coxbridge Business Park.
4) Outfit
Outfit, the out-of-town multi-brand retailer from Arcadia, has announced that it will support the NSPCC and Rays of Sunshine from August, with the two charities becoming official partners with the fashion chain. The NSPCC will become the headline charity with the focus on raising funds for ChildLine. Outfit and ChildLine will work together to launch the ‘Right To Be Me’ initiative, designed to raise national awareness around self-esteem and confidence issues that affect young people. With Rays of Sunshine, the focus will be on regional activity, supporting local stores and local people across the country.
5) Nationwide Repairs
Nationwide Repairs has announced that it raised £48,000 for its chosen 2015 charity Mission Motorsport. Fundraising events included inviting Great British Bake-Off chef Paul Hollywood to judge a Bake-off in Formby; working with local radio on the promotion of fundraising events in Cambridge, and getting local supermarkets and businesses to donate gifts for a Halloween-themed fun day in Northwich, as well as a partnership with local Sports Clubs in Norwich to support a fundraising karting event. Nationwide’s 2016 charity partner is Macmillan Cancer Support.
Norwegian’s Passengers Donated More Than $720K to UNICEF by Booking Flights Online – https://t.co/sXpN8LwZQM https://t.co/2qJHoytsIP
— Esteban Varela (@estevarela) June 24, 2016
6) Norwegian
Norwegian’s passengers have donated £575,000 / €750,000 to UNICEF’s work for children in one year, through a partnership between Norwegian, UNICEF and travel technology company Amadeus. Customers have the option to donate 3, 5, 10 or 15 euros when they book their tickets with a simple click at the end of their online booking. Norwegian and UNICEF have worked together since 2009.
7) EQ Foundation
Grant-making charitable arm of EQ Investors, The EQ Foundation has announced an extension of its partnership with the Panathlon Challenge for a third consecutive year. This year it will give a donation to help to pay for staff at Panathlon as it extends the number of sports competitions it runs across the country. Around 8,000 young disabled people in different sports with a range of abilities will compete in various locations around the country in 2016.
WWTW grateful to receive £25,000 from News Corp Giving https://t.co/uwf9P4GSUO @NewsUK @supportthewalk
— Walking With The Wounded 🎖️ (@supportthewalk) July 13, 2016
8) News Corp Giving
Now in its second year, News Corp Giving has donated £100,000 to three more UK charities, voted for by employees at Dow Jones, HarperCollins UK and News UK. Rainbow Trust Children’s Charity was awarded the top grant of £50,000, while Walking With The Wounded and Solace Women’s Aid were both awarded £25,000. The winners were chosen from a shortlist of seven charitable organisations that strengthen, support and provide for the communities in which News Corp’s UK-based employees live and work.
9) Triodos
Sustainable bank, Triodos, is helping two Bristol based charities by using its staff to volunteer time and skills. The bank has partnered with Bristol Drugs Project (BDP) and youth charity Young Bristol, as part of its corporate volunteering programme which will see up to 130 Triodos co-workers support the two charities over the next 12 months. The Changemakers programme is designed to use the collective skills and resources of the Triodos team to help maximise the impact both charities have. Over the next year Triodos co-workers will provide over 900 hours of volunteer support.
10) Blakemore Retail
Blakemore Retail has won Corporate Partner of the Year in the West Midlands at the NSPCC Childhood Champion Awards 2016. The award is in recognition of Blakemore Retail’s contribution to the NSPCC, which saw employees raise £314,316 for the charity during the 2015/16 financial year. Blakemore Retail has been supporting the NSPCC and ChildLine since 2006, and has so far raised over £2 million.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.