There are many ways corporate partnerships can benefit charities, and product tie-ins, such as where a product is launched specifically to benefit a charity or where an existing product includes a fundraising promotion, are a popular one.
Here is a round up of 10 products currently benefitting (or about to) a wide range of charities and causes through their sales:
1) Gaiety tea
In celebration of June’s Pride in London, We Are Tea has partnered with creative agency Coley Porter Bell to design a Limited Edition range of teas called Gaiety with all profits going towards LGBT charity partners, the Albert Kennedy Trust and Opening Doors London. The limited edition range is available from wearetea.com. It features the Everyday English Breakfast, Builders and Super Berry teas in black caddies, which can also be personalised.
2) Eve Rose
The Eve Appeal has partnered with Harkness Roses to launch a new rose called the ‘Eve Rose’ at Gardeners World Live, which will be sold throughout the year, with a percentage of the profits donated directly to the charity. The rose has been bred and grown by Harkness Roses and can be bought directly from the rose specialist online.
— Percol Coffee Co. (@Percol_Coffee) June 21, 2016
3) Percol 100% Coffee
Percol 100% Rainforest Alliance certified Arabica instant coffee sees 100% of profits go to Cancer Research UK. The coffee is available in selected Waitrose stores, and online on Ocado. The coffee launched last November as part of the brand’s partnership with the charity, under which Percol has committed to a minimum annual donation to CRUK of £50,000.
— MADL (@MADLcharity) June 16, 2016
4) Nisa Heritage range
Nisa’s Heritage range offer customers over a thousand own-brand products. Purchases of all products in the range contribute to a store’s Making A Difference Locally fund, which helps to fund good causes in that store’s area. Nisa has also stated that it will donate part of the proceeds from this venture to the charity and this is expected to reach at least £450,000.
5) Madécasse Madagascan chocolate
Madécasse has partnered with the Lemur Conservation Foundation and launched The Save the Lemur Campaign, which sees 5p from every bar sold donated to the charity to help fund its work. The range includes Toasted Coconut, Salted Almond, Sea Salt & Nibs, Expresso Bean, and is being sold from this month in Waitrose and Sainsbury’s.
The Spotdeco Charity Begins at Home initiative starts on 1st July in London, and is expected to roll out across the UK in October. Customers will see a pop-up window appear when they click to buy, giving them a choice of five social and environmental projects that span London to provide something local to everyone. Spotdeco will distribute 5% of sales between 1st July and 30th September into the five projects, which include a beekeeping scheme in Kennington, and an edible playground (pictured).
7) Indian Sun Premium Gin
Half the profits from Indian Sun Premium Gin are being donated to the Born Free Foundation. The gin retails for £29.95 and is available from Masters of Malt as well as in a number of UK bars. It is made by award-winning distiller John Walters at the English Spirit Distillery in Cambridge. Indian Sun Gin’s founder Matt Hepplewhite is a long-time supporter of the charity.
8) Murad Invisiblur Perfecting Shield
Murad has launched a limited edition version of its Invisiblur Perfecting Shield to celebrate its partnership with The Prince’s Trust and the charity’s 40th anniversary. £10 from every £69.50 bottle sold will go to the charity. The Prince’s Trust was the skincare brand’s first charity partner in the UK.
9) The Neales charity single
Britain’s Got Talent finalists released a single on Father’s Day to raise funds for Diabetes UK and the British Heart Foundation. I’ll Be There is available as a download and at selected Tesco stores for £1. It is the group’s first self-penned song, and all proceeds go to Tesco’s National Charity Partnership, which supports these two charities.
Take a look at it! pic.twitter.com/KPABZT4rJJ
— Akomi (@AkomiAfrica) May 26, 2016
The Ripples Foundation is raising funds through its Akomi natural skincare range, which is handmade by African village women under the charity’s Women’s Enterprise Programme, Proceeds from Akomi products are given directly to the women and are invested back into their enterprises and to help them support their children. Made with shea butter, there are three available: Pure, Péche, and Créme.
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