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ESA Arts Sponsorship Certificate enrolment opens with free introductory session
Melanie May | 5 July 2016 | News
Enrolment has opened for this year’s ESA Arts Sponsorship Certificate, led by the European Sponsorship Association in partnership with Arts Fundraising & Philanthropy, and Cause4.
Back for a second year, the qualification is for those in the arts and cultural sectors those who either currently work in marketing positions in the sector, or those who wish to practice in this area. It is offering a free introductory session, run by course director Peter Raymond and taking place in London on 20th July.
The 12-week course starts on 2nd September and is delivered online through a distance-learning platform and in person through a monthly evening seminar with industry experts.
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It includes:
- An introduction to sponsorship and how it works
- Why sponsorship is suited to the arts
- The steps required to secure successful commercial relationships
- A guide to activating sponsorship arrangements effectively
- In-depth reviews of many of the key aspects of sponsorship programmes (including hospitality, social media, and evaluation.
Full details are available from the ESA site.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.