Twitter stickers will let you show your support for a good cause
Howard Lake | 27 June 2016 | News
Twitter is beginning to introduce a new facility to let users post cartoon-like stickers to photos they share via the tool. From the beginning the choice of stickers will include charity and nonprofit symbols to enable users to show their support for a good cause.
Twitter’s new stickers function will give uses another option with which to enhance the visual impact of the photos they share, in addition to animated GIFs and emojis.
Stickers let you know a little more, not least because photos posted with stickers on them become “searchable in a new, visual spin on the hashtag”. If you tap on a sticker in a Tweet you will discover a new timeline listing photos posted by others using the same sticker.
You don’t have to use just one sticker – you could use several. They can be cropped, resized and rotated.
Twitter’s announcement of stickers refers to “rotating sets of stickers” so there is a possibility that not all nonprofit or good cause stickers will be available at all times. There is also a strong likelihood that the good cause stickers will focus on major, well-known charities, as the company’s announcement referred to a “library of hundreds of accessories, emoji, and props to make your photos more fun”.
https://twitter.com/twitter/status/747429521440202752
Stickers should also be accessible, following Twitter’s move to enable users to post an alternative text description to photos. This too could help charities or individual supporters make more of a charity-related sticker.
Of course, stickers themselves don’t have a direct fundraising link. But they could prove another useful tool in linking campaign messages and actions together like hashtags.
At launch Twitter did not mention any names of good causes who will benefit from a sticker. Nor was there any mention of geo-specific stickers that would function like Snapchat’s geofilters.
Coming soon
Twitter announced:
“The ability to add stickers to your photos will be rolling out over the next few weeks for people using Twitter for iOS and Android. You will also be able to view and click stickers on Twitter.com”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.