Summer Give campaign raises £540,000 for children in poverty
Melanie May | 3 June 2016 | News
The second annual Summer Give campaign, a partnership between The Big Give and The Childhood Trust, has raised over £540,000 to help vulnerable children in London.
The match-funding campaign took place on the theBigGive.org.uk from 16th-18th May, and was timed to coincide with National Children’s Day UK (NCDUK). 25 charities participated, with 16 of them hitting or exceeding their fundraising target, and over £300,000 was raised in the first 30 minutes of the campaign. Online donations were matched by a mix of funding from The Childhood Trust and pledges from the charities own major donors.
The focus was to raise money for charities which work with the capital’s most disadvantaged children over the school holidays, when safety nets such as free school meals and after school clubs disappear. The organisations involved were all selected by The Childhood Trust for the strength of the programmes they provide for London’s most vulnerable children over the school holidays.
[youtube height=”450″width=”800″]https://www.youtube.com/watch?v=luJPLuy-yJ8[/youtube]
Lisa Gagliani MBE, chief executive of The Childhood Trust said:
“Our campaign to raise awareness and funds to support summer holiday care and provision has been a great success. The capital is not a great place to be for six weeks in the school holidays, if your family is living on less than £16,000 a year. We know there is a great need for clubs run by charities such as these, to provide care, food and some enrichment activities. On behalf of the anticipated 5,000 children who will be able to attend a SummerGive funded project this July/August, we’d like to say ‘Thank You’.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.