Supermarket Lidl UK is aiming to raise £1 million for children and young people’s cancer support charity CLIC Sargent, its charity partner since January 2014.
The supermarket’s cause related marketing activity on a range of products, together with fundraising by shoppers and staff, has already raised £900,000 across its network of 630 stores.
From today, the campaign will be boosted by posters featuring Luke Ross, a five-year-old cancer survivor from Irchester, Northamptonshire, together with his family.
Luke and his family spent time at two of CLIC Sargent’s Homes from Home after he was diagnosed with Embryonal Rhabdomyosarcoma, a rare soft-tissue cancer, aged just two-and-a-half.
Jess Lusher, Luke’s mother, explained that, being able to stay at the charity’s Home from Home Billy’s House, just over the road from the hospital, for free “made a huge difference”.
The charity’s social work team also provided financial assistance and support as the extra costs of cancer meant that, having spent all their savings, they were forced to sell their belongings in order to make ends meet.
The family later stayed at Paul’s House, the charity’s Home from Home in London after Luke was referred for specialist treatment, saving them from expensive hotel bills.
“We’re all really proud that Luke was chosen to help Lidl and CLIC Sargent reach their £1 million target… We shop at Lidl and when I explained to Luke that having his photo up at the supermarket could help other children like him stay at Billy’s House, Luke just beamed and said: ‘I want to help other poorly children’.”
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