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Harlequin retains top CRM supplier ranking in Charity CRM Software Survey 2016

Harlequin retains top CRM supplier ranking in Charity CRM Software Survey 2016

Harlequin has been rated the top ‘CRM software supplier’ in the Survey for the fifth time.

Harlequin designs CRM, fundraising and accounting software and supports more than 300 non-profit organisations in the UK. In the survey, Harlequin customers made up 10% of the participants from medium sized charities with an income between £1 to £10 million.

Harlequin ranked top in functionality, commitment to the sector, security, technical support, ease of use, integration with other systems and accessibility, and scored joint highest in response to ‘How do you rate your CRM software supplier overall?’

The Charity CRM Software Survey is published in the May 2016 issue of Fundraising magazine, and examined themes including software integration, length of ownership, functionality, data management and regulatory compliance. This year, a question also addressed how the Fundraising Preference Service may affect charity CRM programmes.

Tom Ellis, managing director of Harlequin said:

“It is evident that most charities prefer to work with specialist charity CRM systems – especially in the mid-tier. Understanding the ever-evolving needs of the charity sector and of fundraisers is central to the development of Harlequin CRM.”

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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