Breast Cancer Now marks 20th anniversary of Fashion Targets Breast Cancer
Howard Lake | 28 April 2016 | News
Breast Cancer Now is marking the £14m raised over the past 20 years by the Fashion Target Breast Cancer campaign with a series of poster images by Mario Testino.
Kate Moss and Naomi Campbell, the two supermodels who helped to launch the campaign in 1996, were photographed by Testino and the posters now appear across the UK on billboards.
Out-of-Home Communications agency Posterscope and their media owner partners have again donated the outdoor billboard advertising space.
Naomi Campbell photographed by Mario Testino for Fashion Targets Breast Cancer, to mark the
20th anniversary of the campaign in the UK
2016 collection
Fashion Targets Breast Cancer is inviting British shoppers to show their support by buying something from the 2016 collection. The exclusive range is selected from retailers including Marks & Spencer, Debenhams, River Island, Topshop, Laura Ashley, Simply Be, Hush, The Fold, SVP and Blow Ltd.
Every item in the range carries a minimum 30% donation towards Breast Cancer Now’s research, throughout the six-week campaign.
Kate Moss photographed by Mario Testino for Fashion Targets Breast Cancer, to mark the 20th
anniversary of the campaign in the UK
Money raised by Fashion Targets Breast Cancer will be donated directly to Breast Cancer Now, the UK’s largest breast cancer charity, to fund its research into the disease and help it to reach its target that, by 2050, no woman will die from breast cancer.
Baroness Delyth Morgan, Chief Executive of Breast Cancer Now, said:
“Over the last 20 years Fashion Targets Breast Cancer has united the world of fashion as a force against breast cancer. The heartfelt backing of our retail partners, celebrity supporters and UK shoppers means that we are 20 years closer to finding a way to stop this dreadful disease.
“However, this month alone 1,000 women in the UK will die from breast cancer – and this isn’t acceptable. As Fashion Targets Breast Cancer moves in to its third decade of decisive action, we’re more determined than ever to reach the day when no one dies from this disease. That’s why we’re asking the UK public to continue to stand with us and ‘Wear Your Support’ with pride.”Advertisement
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Fashion Targets Breast Cancer’s origins
Fashion Targets Breast Cancer was founded by Ralph Lauren in the USA in 1994 after he lost a close friend to the disease. It expanded to the UK in 1996.
Since then the campaign has benefitted from the support of some of the biggest names in fashion, including Claudia Schiffer, Elle Macpherson, Kylie Minogue, Georgia May Jagger, Sienna Miller, Lily Donaldson, Twiggy, Yasmin le Bon and Abbey Clancy.
Celebrated photographers including Ellen von Unwerth, Patrick Demarchelier, Rankin and Simon Emmett have lent their creative vision to the campaign’s striking look.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.