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Hermione Norris promotes Woodland Trust's card recycling scheme

Hermione Norris promotes Woodland Trust's card recycling scheme

Hermione Norris launches Christmas Card Recycling Mission for the Woodland Trust at Coram's Fields, London

‘Spooks’ and ‘Cold Feet’ actress Hermione Norris is asking people to recycle cards to help the Woodland Trust plant thousands of trees.

Last year people dropped off 73.6 million cards at branches of WHSmith, Tesco, TK Maxx and Marks and Spencer, which supported the charity’s initiative, raising enough money to plant 17,000 trees.

All the cards collected during January are taken to paper mills where they are recycled into new products, with the money raised helping the Woodland Trust to plant thousands of new trees in some of its 1,000 UK woods.

www.woodlandtrust.org.uk/cards

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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