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Direct dialogue fundraising sign-ups increase by 16%, says PFRA

The Public Fundraising Regulatory Association (PFRA) reports that charities secured 681,000 new donors using face-to-face (F2F) and door-to-door (D2D) fundraising methods during the 2008/09 financial year. This is an increase of 16% compared to the previous year, despite the impact of the recession.

The figures will be presented to delegates to the PFRA’s AGM on 24 June. PFRA chief executive Mick Aldridge will tell delegates that this figure an estimated pledge value of at least £70 million, based on the average gift value including Gift Aid for 2006 (£8.30 per month), as revealed in the PFRA Attrition Survey 2008 (June 2008).

Delegates will also hear details of PFRA’s activities in promoting, protecting, and extending F2F activity over the past year, including a growth in the network of PFRA-managed location access diaries, and outreach work with key organisations such as the Association of Chief Police Officers and the Trading Standards Institute.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

The AGM will be followed by the PFRA’s first parliamentary reception, hosted in the House of Commons by Martin Horwood MP (LD, Cheltenham) who has been a supportive correspondent of the PFRA since during the passage of the Charities Bill.

The purpose of the reception is to introduce the PFRA and senior fundraisers to key parliamentarians, in the context of the anticipated implementation of the Charities Act during 2010.

Aldridge said: “There is now a solid 10-year record of success here in the UK which charities can build on. In the teeth of a recession people still want to give, and give effectively, person to person. Nothing can replace the human touch and we hope to make that point clearly, even within the grandeur of Westminster.”