— Holly Brockwell (@holly) March 29, 2016
It asked people to choose an egg and click to donate the cost of that egg to Cybersmile, which will use the money to help children who have been bullied and trolled online. The campaign also aimed to reclaim the reputation of the Twitter egg avatar, which has become associated with Twitter trolls who often use it to front the accounts they use to bully people through.
— Gadgette (@Gadgette) March 28, 2016
Eggs on offer ranged from a £3.50 family bag of Cadbury’s Mini Eggs, to a ‘fancypants’ egg for £10 and ‘THE GOLDEN EGG’ for £25. People could also choose their own amount to donate, and everyone who donated was entered into a prize draw to win first prize of a basketful of eggs, sponsored by Pat Testing Expert, or second prize, which included clothing, cushions and an art print, donated by Cakes with Faces.
#EggAid illustrations by Silver AJ
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