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Hashtag campaign raises £20,000 for arts charity

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Hashtag campaign raises £20,000 for arts charity

London charity Young Urban Arts Foundation has raised £20,000 through a campaign as part of its relaunch.

Previously London Urban Academy, the charity ran the campaign across Facebook, and Instagram, sponsored by US-based advertising software company, SteelHouse, which offered $10 for every post that used the #supporturbanarts.

The organisation re-launched as Young Urban Arts Foundation to celebrate its seventh birthday celebrations in partnership with the SteelHouse Creative Suite launch in the UK.

 

 

 

Kerry O’Brien, founder and chief executive, Young Urban Arts Foundation, said:

“The campaign reached nearly 2.5million people across social media which is amazing for raising awareness about what we are doing. This is a really exciting time for us to turn the charity around after facing huge financial cuts last year. We are delighted with the total raised, which will help to continue supporting our youth.”

 

 

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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