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UNESCO targets funders with immersive digital storytelling

UNESCO targets funders with immersive digital storytelling

UNESCO is targeting funders with an immersive digital storytelling experience that shows the transformative power of local radio in Africa.

The www.radioict.org campaign shows funders such as NGOs and international development agencies that while local radio is a crucial communications channel in reaching local communities, lack of ICT skills at the stations means its potential impact is often missed.

Since 2012, UNESCO has supported 32 radio stations in seven countries across sub-Saharan Africa under its Empowering Local Radios with ICTs project, which provides the people that operate the stations with ICT skills and equipment to help them create and broadcast better programming.

UNESCO partnered with digital product studio Addition to produce www.radioict.org, which shows how the UNESCO project is helping to give these radio stations improved ICT capabilities to enable them better stimulate public debate, engage communities around local issues, promote gender equality and help improve people’s lives.

Mirta Lourenco, chief of media development and society section at UNESCO, said:

“The success of this project needed to be shared. But we wanted to use digital media in an unconventional way for the sector, telling a story that would engage the audience and make them feel they would want to find out more and participate.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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