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What makes a successful BBC Radio 4 charity appeal

Howard Lake | 1 February 2012 | News

Sally Flatman, producer of the BBC Radio 4 charity appeal, spoke at a free event yesterday in London in which she shared advice on how to make the most out of the opportunity of the appeal. She discussed how the appeal was changing, and how charities were using social media to give it added impact.
The event was organised by Sounddelivery as part of its Soundtalks series.
Sounddelivery’s Jude Habib reports on the event, and includes an audio recording of it.