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Asda Foundation increases fund to help flooding crisis

Asda Foundation increases fund to help flooding crisis

The Asda Foundation has  announced that its local fund is rising to £500,000 to help communities affected by the December 2015 floods over the next 12 months.

The money is being used to provide community groups and charities with food, water, clothing, cleaning materials and products and support during the flood clean up. It also includes a colleague hardship fund to support colleagues whose homes are affected by local disasters.

Following the floods, the foundation has been working in York and Halifax to deliver cleaning packs to charities and community groups to distribute to affected properties in the area.

The foundation has also been providing food, cleaning materials and clothing to residents in other affected areas, while ASDA employees have been helping in the clean up and providing collection points at stores for anyone who wishes to donate items to their community.

Chair of the Asda Foundation Alex Simpson said:

“This is an extremely challenging time for families and communities, and could not come at a worse time of year for them. Store colleagues have been absolutely fantastic in supporting their neighbours – from joining the clean-ups in their areas to providing emergency supplies to community groups and charities to distribute where they’re needed the most. The decision to increase our local disaster fund to £500,000 was an easy one for the trustees to make.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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