Fundraising news, ideas and inspiration for professional charity fundraisers

#SecretSantaSacrifice raises funds for Age UK

#SecretSantaSacrifice raises funds for Age UK

A campaign is helping Age UK this by asking people to donate the money they would have spent on a Secret Santa gift to the charity instead.

Following a successful launch last Christmas by agency We Are Social, #SecretSantaSacrifice is back for a second year and invites people to visit and select a ‘gift’ from a range of virtual Secret Santa favourites, such as novelty pants, a giant pencil or silly glasses.

The site then asks people to donate the amount they would have spent on purchasing their Secret Santa gift by entering their chosen donation amount and completing the transaction through JustGiving. Participants are then invited to share their gift with the person who would have received the Secret Santa present via Twitter, Facebook or email.

Laurie Boult, head of fundraising at Age UK, said:

“The festive season can be particularly difficult for lonely older people. A £5 donation could help us answer a call from an older person who has nowhere to turn, which is a lot more meaningful than something bought over the counter for the same price.  We really do appreciate the support of We Are Social and all who sacrifice their Secret Santa gifts for Age UK this Christmas.”

According to Age UK, half a million older people spend Christmas alone. The money raised from the campaign will go towards providing support, companionship, and advice to older people and their families.





Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />