Dutch charity campaign first to use #DONATE service
Melanie May | 16 December 2015 | News
Dutch charity 3FM Serious Request is using the social payment platform #DONATE to support its annual Serious Request 2015 appeal.
3FM Serious Request is the first charity campaign in Europe to use the #DONATE service to make donating via Twitter possible. An annual initiative and collaboration between Dutch national broadcaster NPO and Red Cross, the campaign aims to raise funds for silent disasters: those that are often unnoticed around the world. It sees three 3FM DJs locked in a glass studio for six days in the week before Christmas, broadcasting live on radio and TV, with members of the public invited to request songs in return for a donation.
The service is provided by UK social wallet technology provider #PAY, and allows anyone who tweets #ikdoneeraanSR15 for the first time to receive an auto reply with a link to donate 5 EUR.
#DONATE was set up in April 2015 by #PAY and GOOD Agency. Charities choose a campaign hashtag, and share it on Twitter, asking for followers’ support. The first time a follower donates with a tweet, they are asked to link their Twitter profile with their Paypal account, and are then asked to confirm their donation by retweeting a message of thanks, which also aims to prompt more people to donate. Once registered, anyone donating for a second time only needs to retweet to confirm their donation.
James Meers, CEO of #PAY, said:
“#PAY is proud to partner with Twitter to support 3FM Serious Request and help develop the future of fundraising by enabling social as a donation channel.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.