7 corporate fundraising partnerships for October 2015
Howard Lake | 6 October 2015 | News
Here is a selection of the latest partnerships and developments in corporate fundraising in the UK.
1. Animal Friends
Animal Friends Pet Insurance, the “ethical pet insurance supplier”, has now donated £2.2 million to animal charities to help improve the lives of animals and combat animal abuse and cruelty. The company supports animal welfare charities around the world.
2. Sunshine.co.uk and Rays of Sunshine
Online travel agency www.sunshine.co.uk has partnered, appropriately enough, with children’s charity Rays of Sunshine.
On booking a holiday through the site and going through to the billing page, customers are asked if they would like to donate 50p or their own specified amount to Rays of Sunshine before they get to the payment page. The donation is voluntary of course. In the first month of the partnership one in every 10 customers is already deciding to donate to the charity.
The partnership was developed not just because of the similarities in the name, but also because many of of the travel agency’s customers are families with young children. Inviting them to help grant a seriously ill child’s wish to go on a sunshine holiday at the same time as they booked their own was judged an appropriate ask.
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3. CLIC Sargent and dozens of landmark buildings
Brighton wheel lit up gold for Jeans for Genes Day
Iconic buildings across London and the UK will be lighting up gold on 15 September for Childhood Cancer Awareness Month. BT Tower, Heron Tower and the Queen Elizabeth Centre at Southbank are among those taking part in aid of CLIC Sargent.
In Scotland and Wales buildings are partnering with Childhood Cancer Foundation and Cancer Fund for Children.
Light it up Gold was originally developed in Ireland by the Childhood Cancer Foundation, and is part of an international campaign that started in the USA to light up iconic buildings and landmarks gold during Childhood Cancer Awareness Month to raise awareness of the impact of childhood cancer and the need for public support for families affected.
4. Miller Hendry and Horsecross Arts
Perth-based solicitors and estate agents Miller Hendry has announced a commercial partnership with Horsecross Arts in which the practice will be profiled as a leading sponsor of the arts organisation.
Miller Hendry will be supporting Perth Piano Sundays, a series of piano concerts by some of the world’s finest players on a Sunday afternoon and Horsecross Voices, the informal singing group for adults.
The partnership has been helped by Arts & Business Scotland which has provided additional financial support from their match funding scheme. This scheme is designed to provide an incentive for businesses to sponsor the arts in Scotland.
5. Euromoney and Haven House Children’s Hospice
Euromoney Institutional Investor has partnered with Haven House Children’s Hospice. The partnership will be funding a Family Welfare and Resilience project and is a combination of fundraising activities and volunteering.
6. Heron Foods and Macmillan Cancer Support
Store staff Heron Foods in Whickham, Newcastle, Tyneside taking part in Macmillan’s World’s Biggest Coffee Morning
Food retailer Heron Foods has begun a one-year partnership with Macmillan Cancer Support. It will involve all of the 3,000 local staff and employees of Heron’s 237 stores, as well as their Store Support Centre, many of whom took part in Macmillan’s World’s Biggest Coffee Morning at the end of September.
Heron Foods aims to raise £250,000 to help Macmillan ensure that no one faces cancer alone. A variety of fundraising events will take place and Heron Foods will also be working with suppliers to add extra value to the partnership.
7. Euromoney Institutional Investor plc and Haven House Children’s Hospice
Business information and events group, Euromoney Institutional Investor plc has launched a three-year charity partnership with Haven House Children’s Hospice to support the charity’s new Family Welfare and Resilience Project.
Haven House was chosen from over 50 charities in a worldwide staff vote in April 2015.
The company aims to raise £370,000 for the charity. The partnership will involve employee fundraising as well as programme of volunteering opportunities for staff at the hospice grounds, events and retail stores.
Launching the partnership, Jenni Anderson, Director of Income Generation and Marketing at Haven House said:
“This is undoubtedly one of Haven House’s most significant corporate partnerships to date and we’re delighted to be working with the team at Euromoney”.
Main photo: chains – by Neamov on Shutterstock.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.