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More NI groups line up to support Giving Tuesday

More NI groups line up to support Giving Tuesday

Following the success of last year’s first ever event in the call has gone out to charities and fundraisers to mobilise for this year’s event on 1st December.

#GivingTuesdayNI was embraced by groups across Northern Ireland in a bid to raise funds, find volunteers and to improve awareness of the charitable work being done by so many people.

The #GivingTuesday campaign began as a grassroots movement four years ago in the USA in response to the high volume shopping days of Black Friday (the day after Thanksgiving) and Cyber Monday – the busiest online shopping day of the year.

#GivingTuesdayNI is being co-ordinated by Giving Northern Ireland and The Charities Aid Foundation and last year saw a high profile campaign with activity from a range of charities.

Sandara Kelso-Robb, Strategic Advisor with Giving Northern Ireland, said at a #GivingTuesdayNI celebration event in East Belfast:

“This year we want to make it even better and bigger than before and we’d like people to get in touch and tell us what they are planning to do.”

Participants from last year’s event were presented with certificates celebrating their accomplishments. Among them were Disability Action and the National Trust, who played an active part in the event.

Clare Sheeran of Disability Action said:

“It was brilliant to be involved with the first ever #GivingTuesdayNI and I would encourage all charities to join in this year. Around Christmas people are so focused on shopping and days like Cyber Monday and Black Friday and it’s nice just to take a little moment and think about giving – whether it’s a donation or giving your time to volunteer.”

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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