PR agency offers one day’s work to three charities for free
Howard Lake | 7 September 2015 | News
RTS Media, based in the North West of England, is offering three full days of its PR, marketing and social media services for free to charities with a story to tell. The pro bono offer is designed to help charities get more coverage.
Director Christina Savage explains:
“Large charities tend to get the majority of the column inches and the best Google ranks because, quite simply, they have the biggest budgets. But some of the best stories and most important causes come from the most unexpected places and we want to make sure they are seen and heard too. So for the next three months, we will be giving away a day’s free work each month to the most interesting pitch that comes our way.”
Christina Savage, RTS Media
RTS Media’s clients include commercial brands such as AON and national law firm, Simpson Millar LLP, and it also works with regional charities such as Yorkshire Cat Rescue.
Pauline Wright, founder of St Francis Rescue, which is one of RTS Media’s charity clients, said:
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“We were struggling with funding and finding enough volunteers. In just a week, the RTS Media team had secured a front page story for us along with local radio interviews which ran every hour for a full day. This widespread media coverage promoted literally dozens of calls from locals offering to help.”
How to apply for support
To bid one of the free day’s work, email ch*******@rt******.uk and explain why, in no more than 100 words, your organisation deserves to be in the spotlight. The offer is open to any UK charity that does not already have the support of a professional agency.The first day’s work will be given away in October and every month until December.
Photo: Pro bono in letter-type by marekuliasz on Shutterstock.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.