How to make the most of your fundraising email’s subject line
Howard Lake | 3 August 2015 | Blogs
You might work hard at crafting your fundraising email messages, but without an effective email subject line, your messages might not even be opened. Here is what you need to know about email subject lines and making them convince people to open them.
Email continues to be a powerful tool for fundraisers and charity communications staff. It’s quick, reliable, private, measurable and very easy to test and improve.
But those few words in the email subject line are a very important hurdle to surmount. If they don’t make your message look relevant, interesting or useful to the recipient, they could actually hinder your chances of the email being opened or read, let alone acted upon.
Sidekick by Hubspot has produced a helpful 40-slide Slideshare reminding us why subject lines are so important, and what we can do to improve them to improve our email open rates – so that we can actually talk with donors!
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.