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NCT estimates cost savings of emailing members' voting papers

NCT estimates cost savings of emailing members' voting papers

The National Childbirth Trust has estimated that it can save around £10,000 in 2007 if its members switch to receiving voting papers via email. A paper mailing to its members this month asked “please help us to be cost effective by making sure we have your correct email address.” It then gives several ways in which members can update their email address – by email, phone, or online.

Saving money and helping the charity update its records – it’s a compelling ask.

Have other charities put a value on converting donors/subscribers/members/customers to email

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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