Home Retail Group in £3m partnership with Macmillan Cancer Support
Howard Lake | 28 March 2015 | News
Macmillan Cancer Support is partnering with home and general merchandise retailer Home Retail Group in an initiative that should raise £3 million for the charity by March 2017.
Macmillan was selected by Home Retail Group colleagues to be their new UK charity partner following a staff vote. The company owns Argos, Homebase and Habitat. The partnership was launched with a ‘Go Mad Go Green’ fundraising day in offices and branches of these stores.
In Ireland the partnership is with the Irish Cancer Society.
National fundraising events
The Group and its 47,000 staff are committed to supporting Macmillan’s national fundraising events Night In and World’s Biggest Coffee Morning. In addition they have planned fundraising activity linked to key trading periods for the business such as seasonal launches.
Homebase will also involve Macmillan in the launch of the RHS Chelsea Flower Show garden in May this year as part of the partnership.
Macmillan will also work with Home Retail Group to share cancer awareness messages via the company’s internal and customer facing communications channels.
Lynda Thomas, Chief Executive of Macmillan Cancer Support said:
“We are all absolutely delighted to be launching a new partnership with Home Retail Group today. Our year one fundraising target of £1.5million could pay for over 55,500 Macmillan nursing hours, enabling us to provide a phenomenal amount of dedicated and specialised cancer care. The opportunity presented by our new partnership with Home Retail Group to raise £3million to help the 2.5 million people living with cancer in the UK today is one I know will make a great deal of difference to Macmillan’s ambition which is to ensure that no one has to face cancer alone.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.