Why your supporters are wealthier than you expect. Course details.

eBay for Charity offers £12k in prizes in My Favourite Charity competition

Howard Lake | 17 November 2014 | News

eBay for Charity is once again running its annual My Favourite Charity campaign, offering prizes totalling £12,000 for the winning charities.
Throughout November and December charities are invited to encourage their supporters to make their charity a favourite on eBay for Charity. At the end of December, the three charities with the largest number of new favourites will win grants from the PayPal Giving Fund:
First place: £7,000
Second place: £3,000
Third place: £2,000
You can follow your charity’s progress throughout the campaign via a leaderboard. Soi Dog UK, last year’s winners, are already off to a very good start.

Why favourite charity?

The My Favourite Charity campaign offers three benefits.
1. The cash prizes for charities.
2. Participating supporters are entered into a draw to win one of 10 prizes of £250 each.
3. eBay knows that eBay users with a favourite charity are 20 times more likely to donate when they buy or sell. So generating more favourites is a good way to boost your eBay for Charity fundraising on an ongoing basis.
The competition is open to all charities with a valid PayPal Giving Fund account.

Help with promoting My Favourite Charity

eBay for Charity has provided a range of tools to help charities promote the campaign.
1. It has provided a graphic for download to show how straightforward it is for individuals:

How to favourite a charity on eBay

How to favourite a charity on eBay


2. A series of banner and button adverts to place on your website or in emails, or on social media sites:
eBay for Charity My Favourite Charity campaign advert
eBay for Charity's My Favourite Charity advert
3. A series of ready-made tweets for supporters to share:
• Help us win £7k by making us your #eBayFavouriteCharity: www.ebay.co.uk/mfc
• There’s still time to help us win £7k. Choose us as an #eBayFavouriteCharity by 31st Dec. www.ebay.co.uk/mfc
• Have you chosen an #eBayFavouriteCharity yet? Choose us and we could win £7k! www.ebay.co.uk/mfc
 

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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