Remember a Charity Week focuses on living legends
Howard Lake | 8 September 2014 | News
‘There’s a legend in each of us’ is the message of this year’s Remember a Charity Week, which promotes the importance of leaving a charitable gift in your Will.
The campaign runs from 8 to 14 September.
As usual, it is accompanied by a striking video campaign. This year the Remember a Charity consortium of over 140 charities have focused on three people who have made extraordinary achievements for charity, and who will all be leaving a charitable legacy.
Here is 94-year-old Tom Lackey doesn’t care for bingo. He is a wing-walker: travelling at 100mph on the outside of a biplane at 1,000ft, he has raised over £1,000,000 for charities.
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=ktDT_D7iJ0Q[/youtube]
In a longer version you can see Tom together with David Rice and Eddie ‘Irongran’ Brocklesby, who are also doing legendary things to help others.
[youtube height=”450″ width=”800″]http://www.youtube.com/watch?v=HYW1YwVl-f8[/youtube]
Corporate support
This year’s campaign has attracted considerable support from the private sector. In addition to the Cabinet Office, partners this year include The Law Society, Legal and General, Clifford Chance and PwC.
Rob Cope, director of Remember A Charity, said:
Advertisement
“This is the first time in the organisation’s five year history that we’ve gained such a huge amount of support from the private sector. We are excited to be welcoming a host of new partners and hope that we can work together to make this the biggest Remember A Charity Week to date.”
Brooks Newmark, newly appointed Minister for Civil Society, said:
“Legacy giving forms a significant proportion of revenue for the charitable sector and provides 13% of all voluntary sector income. Remember A Charity Week is a valuable campaign supported by Government that gives back millions to good causes throughout the UK.”
In addition many of the consortium’s charity members are sharing the campaign’s message through regional legacy roadshows, promotion in hundreds of charity shops and a branded ‘Living Legend’ marketing campaign.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.