Remember A Charity in your Will Week launches today, this year with the support of The Wombles, and aiming to further boost legacy giving as the sector battles with the impact of Covid-19 and the recession.
This year, Remember A Charity in your Will Week, which runs from 07-13 September, sees 200 charities and the Remember A Charity consortium’s network of 1,200 solicitors and Will-writers come together on the weeklong campaign to grow and normalise legacy giving.
This year’s national awareness drive includes a short animated film, social media resources and promotional imagery starring The Wombles, together with legacy-focused supplements in the national press and a media drive across national, broadcast and legal press.
As well as The Wombles, former Strictly Come Dancing head judge and professional ballroom dancer, Len Goodman is once again supporting the campaign, along with 2010 Glitterball trophy winner and actress Kara Tointon.
Remember A Charity has also relaunched its website with a focus on legators’ and charities’ stories, and guidance and practical information about writing a gift into a Will.
Figures from Smee & Ford show that over 100 people across the UK currently write a gift to charity in their Will each day, raising £3 billion for charities annually, and while 17% of Wills that go through probate include a donation 40% of the over 40s now say they would be happy to leave a gift in their Will.
Rob Cope, Director of Remember A Charity, said:
“Legacies have been truly transformative for so many organisations over the years, but the pandemic has shown just how important this income stream can be for charities’ financial resilience. At a time when the sector is facing urgent funding shortfalls, legacies have played a key role in helping to sustain front line services, and they will surely be a critical part of so many charities’ recovery plans.
“Although it’s not been easy for fundraisers to open up conversations about gifts in Wills during the pandemic, Remember A Charity Week is a great springboard enabling everyone across the charity to get those conversations started. With the charity and legal sector reporting high levels of demand for Will-writing, this could be a unique opportunity to help normalise this vital income stream.”