Every little helps – Tesco tops up staff fundraising by 20%
Howard Lake | 6 September 2014 | Blogs
Do any of your supporters work for Tesco? Do they take part in fundraising for you? If so, they could raise an extra 20% for you, at no extra cost to them.
According to Tesco, “all Tesco colleagues may apply to the Tesco Charity Trust for 20% top-up on their personal fundraising”.
So, it’s not just the big national charity partner that can benefit in this way. Tesco does of course automatically top-up staff fundraising for its partner charity and for Cancer Research UK’s Race for Life. But any charity, including small and local charities, can benefit from Tesco staff members’ fundraising activities in this way.
How? First, remind them about the opportunity in your supporter news letters or via your Facebook page.
Secondly, tell them how to do it. Tesco’s advice is: “Colleagues wishing to apply for 20% top-up should email ch***************@uk.com“.
You can find out about Tesco’s various methods of charitable support from its supporting local communities page.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.