Mid value fundraising group set up
Howard Lake | 4 September 2014 | News
A group of fundraisers have set up an informal discussion group on mid-value giving. The Mid Value Fundraising Group was set up in July 2014 following the Institute of Fundraising Conference.
Co-founder Millie Perrett at Marie Curie Cancer Care said that the event had shown that “many charities had recently established or were seeking to establish programmes in this relatively new area of fundraising”.
She explained:
“Mid Value programmes seek to bridge a gap between the traditional individual giving supporter base and major donor portfolios, and bring a particular set of challenges. The aim of the Group is to share learnings on best practice, and to support each other as we work to provide the best journeys for our donors and increase income for our charities through these important programmes”.
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How much is mid-value? Of course, it depends on the organisation and its fundraising activities and scale. One university fundraiser said: “we consider donations between £1k-£10k as mid-value, higher is major gifts, lower annual fund”. For other charities of course, £10,000 would count as a major gift.
The group held its first meeting in August and over 40 people have joined the online discussion forum.
The group is not an official Institute of Fundraising group, but its founders will consider that move if the group flourishes.
You can find out more about the The Mid Value Fundraising Group from Millie Perrett.
Photo: balanced spirit level by Kamira on Shutterstock.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.