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Winners of IoF Insight in Fundraising Awards 2014 announced

Winners of IoF Insight in Fundraising Awards 2014 announced

The best examples of data and insight-driven fundraising were recognised last night at the third annual Institute of Fundraising Insight in Fundraising Awards at the Grand Connaught Rooms, London.

The awards reward best practice, innovation and impact in harnessing data insight for great fundraising. There were established by the IoF’s volunteer-run Insight in Fundraising Special Interest Group.

This year’s awards attracted 150% more entries than last year, and the awards ceremony was attended by 260 fundraisers, fundraising analysts, and data agencies.

Janet Snedden, chair of the IoF Insight SIG and CEO of analytics specialist, Metametrics, congratulated the winners “who serve as an inspiration and guide to other charities looking to progress the use of supporter insight and analysis for improving fundraising performance”.


Brain Research Trust award winners t Insight Awards 2014. Photo: © Julian Foxon Photography

Brain Research Trust award winners t Insight Awards 2014


The winners

Classic Analysis

• GOLD: Macmillan Cancer Support – World’s Biggest Coffee Morning

• SILVER: Age UK – Automating Supporter Profiling

• BRONZE: Oxfam – Email Maximum Frequency



• GOLD: UNICEF UK – Children of Syria Christmas Appeal

• SILVER: Canal & River Trust – Canal View

• BRONZE: Oxfam – Donation Prompt Amount Testing


Research & Insight

• GOLD: Macmillan Cancer Support – Priority Audience Research and Segmentation

• SILVER: Cancer Research UK – Innovation and Optimisation of the Race for Life App

• BRONZE: Remember a Charity – The legacy ‘nudge’ that could generate billions for charity


Predictive Analytics

• GOLD: Save the Children UK – Production level deployment of targeting models across the entire fundraising DM portfolio

• SILVER: Parkinson’s UK with Wood for Trees – A Predictive Model Adds to Warm Cash Income

• BRONZE: British Red Cross – Forecasting Upgrade Weekly


Performance Reporting & Data Visualisation

• GOLD: Leukaemia & Lymphoma Research – London Bikeathon Dashboard: Enhancing Evidence-based Decision Making

• SILVER: British Red Cross – In House Reporting Suite

• BRONZE: Blue Cross with Wood for Trees – MAST Provides a New Perspective on Campaign Response Analysis



• GOLD: Save the Children UK – Philanthropy Prospecting and Development Analysis

• SILVER: HOME Fundraising – Developing the benchmark for doorstep mystery shopping

• BRONZE: RSPB – Segmentation Bridging


Insight on a Shoestring

• GOLD: Brain Research Trust with UK Changes – Christmas Appeal 2013 – Keeping in Touch

• SILVER: UNICEF UK with Tangible – Target Audience & Product Profiling

• BRONZE: WWF-UK – The ‘Big Supporter Document’


Team of the Year

• GOLD: RSPB – Supporter Insight Team

• SILVER: Macmillan Cancer Support – Research and Insight Team

• BRONZE: British Red Cross – Database Marketing and Analysis Team


Supplier of the Year

• GOLD: Wood for Trees – Nominated by Blue Cross

• SILVER: Adroit Data and Insight – Nominated by Age UK

• BRONZE: CACI – Nominated by RSPB


Rising Star

• GOLD: Joe Taylor – RNIB

• SILVER: Jack Harrold – Qbase Data Services

• BRONZE: James Hill – NSPCC


Outstanding Contribution

Joint winners:

John Sauvé-Rodd – founder of Datapreneurs

Nigel Magson – founder of Adroit Data and Insight


IoF National Awards 2014 – Best Use of Insight Shortlist

[quote align=”center” color=”#999999″]“We are also very pleased to partner again with the IoF’s National Awards, which will serve to promote the use of intelligent data-driven fundraising even further across the sector.”
Janet Sneddon[/quote]

Last night’s ceremony also included the announcement of the shortlist for the Best Use of Insight category at the Institute of Fundraising National Awards 2014.

The National Award celebrates and rewards the best examples of data insight in fundraising and the shortlist is made up of four Gold Award winners from the ‘core discipline’ categories of the Insight in Fundraising Awards. The winner will be announced at the IoF’s National Awards 2014 on 7 July, on the first day of National Convention 2014.

The shortlist is:

• Leukaemia & Lymphoma Research – London Bikeathon Dashboard

• Macmillan Cancer Support – Priority Audience Research and Segmentation

• Save the Children – Philanthropy Prospecting and Development Analysis

• UNICEF UK – Children of Syria Christmas Appeal


[message_box title=”The IoF Insight in Fundraising Special Interest Group” color=”blue”]

The IoF Insight SIG is open to all and everyone interested in unlocking the power of data insight for the better of fundraising, and membership is free. Run by a committee of volunteers, the IoF Insight SIG is dedicated to making a practical and sustainable difference in the sector, running an annual conference, as well as regular seminars and networking events.



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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