Give Up Clothes for Good, the partnership between retailer TK Maxx and Cancer Research UK, has this year raised £4.1 million in seven weeks.
Thousands of TK Maxx customers and staff donated unwanted clothing at the company’s stores, and helped raise a record amount for the clothing campaign in its 1oth year, an increase of £1 million on the previous campaign.
Since its launch in 2004, Give Up Clothes for Good has raised £17.6 million, with £13.1 million funding research into childhood cancers.
This year’s campaign launched in February with the support of supermodel Jerry Hall, TV personalities Jodi Albert, Tina Hobley, Julia Bradbury, Stephen Mulhern and Mr Chips, and musicians The Overtones and Eliza Doolittle, who posed for a collection of portraits by photographer Jason Bell.
Give Up Clothes for Good will continue to run throughout the year, accepting donations of unwanted clothing, good quality homeware and accessories.
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