Asda raises over £250k for British Heart Foundation in one month
Howard Lake | 21 May 2014 | News
Over 400 Asda stories raised £274,413 during February this year for the British Heart Foundation. The 434 stores joined in BHF’s Ramp up the Red fundraising campaign during that month, and hosted fundraising activities including tombolas, collections and red raffles.
Stores also sold BHF pin badges and jute bags, with 36p from each sale being donated to BHF.
Store managers got involved by taking part in a pedometer challenge.
The success involved preparation of course, with Asda’s network of Community Life Champions encouraging colleagues to join in, and organising fundraising activity in their stores.
Defibrillators in every store
The partnership will result in a defibrillator being placed in every one of the company’s 609 stores, depots and offices by the end of 2014. Asda will then become the first large retailer in the UK to commit to having CPR trained employees and a public access defibrillator in every store.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.