SOFII website to relaunch with faster search and better usability
Howard Lake | 29 April 2014 | News
SOFII – the Showcase of Fundraising Innovation and Inspiration – will relaunch with a new website in June that provides improved search functions and usability.
The site is being overhauled by digital agency 1810 to render better on tablets and mobile devices. While the redesign now complete, there are more than a thousand pages containing articles and case studies that need to be imported into the new format.
The new page design for case studies has incorporated feedback from users to “declutter” the pages and now contains a summary factbox of relevant information, such as medium and target audience, at the top of the page.
Speaking at a preview of the new site in London last week, SOFII’s founder Ken Burnett said: “Each of SOFII’s users is trying to do things just a little bit better to make the world a better place. But SOFII had grown a bit tired and was not helping them do that as well is it could. This refresh will reintroduce lost treasures from our archives.”
SOFII currently has between 15,000 and 20,000 visitors each month.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.