Mark Cook joins Bryan Miller at Strategy Refresh

Howard Lake | 7 April 2014 | News

Fundraising consultant Bryan Miller is being joined at his Strategy Refresh consultancy by Mark Cook, his former planning team colleague at fundraising and marketing agency Whitewater.

Cook left Whitewater in 2011 to set up his own marketing consultancy Moving Thinking, working with clients such as RSPCA and UNICEF.
Miller was Whitewater’s Planning Director until 2006, before working as Planning Partner at WWAV Rapp Collins and then running Cancer Research UK’s Strategy and Consumer Insight team. He set up Strategy Refresh in 2010.

Bryan Miller and Mark Cook

Bryan Miller and Mark Cook at Strategy Refresh

Cook said:


“After three great years running Moving Thinking, I’m really excited to be joining forces with Bryan again. We’ve both developed some truly innovative approaches to help charities define and overcome their key strategic challenges, and bringing our skills and experience together creates a very exciting offer. Plus, we know it’ll be great fun too!”

Miller and Cook will now be offering strategic consulting, including specialist training and support to help ensure charity and nonprofit marketers and fundraisers are equipped to push forward strategic change within their organisations.

StrategyRefresh‘s  clients include BUAV, International Committee of the Red Cross, RSPCA, Save The Children, Terrence Higgins Trust, UNICEF, VSO, and WaterAid.

Miller commented:

“Mark and I strongly believe that one of the most important strategic resources any organisation has is its own marketing and fundraising staff.

“For this reason, most of the projects we undertake combine strategic planning with activities focused specifically on building the skills, knowledge and confidence of client teams, so they can really achieve lasting strategic change”.