Vertical Rush 2014 raises £500k
Howard Lake | 25 March 2014 | News
Shelter’s Vertical Rush 2014, its fundraising run up Tower 42 in the City of London, has raised £500,000. Nearly 1,300 tower runners took part on 4th March in what Shelter describes as “the tallest and toughest tower-running event in the UK”.
Teams from City firms Fujitsu and Berkeley Group took part, together with celebrities including Duncan James and Lee Ryan from Blue.
The event involves running up 920 steps, 590 feet.
This is the sixth year that Vertical Rush has taken place. In its first five years the event raised £1.2 million.
New online registration system
This year digital fundraising specialists Chameleon supported the event with an online registration system designed to improve management of those signing up. Both individuals and teams of five run up the tower in a series of one-hour ‘waves’. As the event grew, the registration, payment and time management activities had become difficult for Shelter to administer.
Chameleon delivered the service within four weeks, in time for the October 2013 registration opening date.
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“The new registration system has significantly improved how we manage registrations internally, freeing up time that used to be spent on admin, that now can be spent on supporting our incredible runners. Most importantly it’s enabled us to improve the experience of our event supporters by making sure it is quick and easy to sign up for Vertical Rush”.
Registration for Vertical Rush 2015 is already open.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.