Fruit and veg sales net €100,000 for charity
Howard Lake | 1 March 2014 | News
Irish supermarket chain Supervalu has donated €100,000 to homelessness charity Focus Ireland, proceeds from fruit and vegetable sales in the Christmas period.
Fourteen cents from every 19 cent bag of carrots and a share of sales of brussel sprouts and melons sold in the days before Christmas 2013 were donated to Focus.
Announcing the charity promotion before Christmas, Supervalu said it was also their intention to keep the cost of fruit and vegetables at a reasonable price rather than engaging in a ‘race to the bottom,’ a reference to other retailers who were heavily discounting fruit and vegetables.
In 2012 Focus Ireland had a fundraising income of €5.48 million, almost the same level as in 2011. Total income, which includes government support, was €18.1 million, down from €18.35 in 2011.
Fundraising costs increased in 2012 to nearly €1.7 million, from €1.4 million in 2011.
Photos: carrots by sivaprakash on Flickr.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.