Celebrating the first #DonorLove day
Howard Lake | 12 February 2014 | Blogs
It’s not quite Valentine’s Day but it’s never too early to celebrate the gratitude and respect that donors deserve. So today is the very first international DonorLove day, which comes with its hashtag of #DonorLove.
The celebration is the idea of the inscrutable (I really don’t know who is behind the account) @FundraisingYoda, who dispenses fundraising wisdom on Twitter.
The diminutive green one shared the idea earlier this month, and is encouraging charities, donors, fundraisers and ‘sector friends’ around the world to “share unique and creative ideas and stories of showing #donorlove”.
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Why 12 February?
Given he has a brain the size of a planet (yes, that’s a different sci-fi allusion), @FundraisingYoda chose this date, 2/12 (or 12/2 for a reason.
2nd month = two, the donor and the cause
12 = 12 months, a commitment to show appreciation for regular gifts
Join in
Stories are being shared via Twitter with the #donorlove hashtag, but also elsewhere.
@FundraisingYoda is also keen for donors to share their own experiences of how they felt connected and appreciated by charities and causes that they supported.
To help get the message out, here are a few graphical tools that we’ve contributed to the event. Feel free to share them and promote DonorLove.
And here is our favourite, in homage to the source of the idea. Turn the volume down now!
[A ‘Star Wars crawl telling the story of donorlove. Yellow text slowly recedes, against a black star-flecked space background, in an animation made available at the time from starwars.com, to the Star Wars theme tune. Made with the now deprecated Flash, it is no longer available].
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.