Virgin Money Giving is official fundraising partner of The Kiltwalk
Howard Lake | 28 January 2014 | News
The Kiltwalk, the Scottish charity that runs sponsored walks and treks to raise funds for children’s charities, has chosen Virgin Money Giving as its official fundraising partner.
All the charity’s events, whether in Scotland or abroad, involve the participants wearing kilts.
Set up in 2011, The Kiltwalk, a Scottish charitable incorporated organisation (SCIO), has secured support from The Sunday Post, including a mascot featuring “Scotland’s most famous wee boy, Oor Wullie”, a cartoon character from the newspaper.
Carey McEvoy, Founder and CEO of The Kiltwalk explained why they had chosen Virgin Money Giving:
“At a time when every pound is important both to charities and to the people who make the donations, we are delighted to be teaming up with Virgin Money Giving.
“Its not-for profit business model means a low two per cent commission compared to five per cent with other some online fundraising platforms. This difference equates to potentially £120,000-a-year to The Kiltwalk and our partner charities, and Virgin is a brand that we will be proud to work alongside.”
Cary McEvoy of The Kiltwalk and Jo Burnett of Virgin Money Giving
Photo: kilts by Brandon Bourdages on Shutterstock.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.