BaxterStorey raises £38,000 in fight against child hunger
Howard Lake | 27 January 2014 | Newswire
27th January 2014 – BaxterStorey chefs and baristas have helped raise £38,000 in aid of Action Against Hunger, the charity dedicated to ending child hunger.
The funds were raised through the sale of cookies and coffee at BaxterStorey-run restaurants, cafés and deli bars across the country and will go towards the fight against childhood malnutrition.
BaxterStorey is the UK’s leading corporate restaurateur and provides high quality staff catering to businesses including RBS Group, Deutsche Bank and IPC Media. In its first fundraising initiative for humanitarian organisation Action Against Hunger, the caterer’s chefs baked and sold some 42,000 cookies to raise much needed funds for malnourished children in over 45 countries throughout the world. Thanks to Brakes, who provided ingredients for the cookies free of charge, every single penny of the treat’s 75p retail price was able to be donated to Action Against Hunger, raising a total of £32,000.
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In addition to the cookie sales, BaxterStorey baristas set to work percolating, pouring and frothing 600,000 cups of coffee, donating 1p for every cup sold to raise a further £6,000 for the charity. It costs as little as £42 to provide life-saving treatment to a malnourished child[1]. Therefore BaxterStorey’s donation of £38,000 will go a long way in saving the lives of malnourished children around the world.
Alastair Storey, Chairman of BaxterStorey, said: “We’re responsible for providing fresh and nutritious food to thousands of people in the UK so helping to provide access to safe, sustainable food sources is something we feel really passionate about. I couldn’t be more pleased with the success of our first fundraising initiative and to know that as a team we’re now part of such an important cause as helping to end child hunger. It’s great to know we’re helping to provide for many children both at home and further afield, and we look forward to supporting Action Against Hunger further in 2014.”
Jean-Michel Grand, Executive Director at Action Against Hunger, said: “I would like to express my sincere gratitude to everyone at BaxterStorey for their generous donation of £38,000 to support Action Against Hunger’s mission of ending child hunger around the world.
“BaxterStorey’s recent support is very timely as Action Against Hunger is working in many critical situations around the world, from responding to the aftermath of Typhoon Haiyan in the Philippines to working in Syria, Lebanon, Jordan and Turkey, providing emergency food supplies, hygiene kits and access to safe water to displaced Syrian families as they face a treacherous winter. Action Against Hunger is also working in areas of conflict: one of the poorest countries in the world, the Central African Republic, where children are bearing the brunt of the violence and in South Sudan where Action Against Hunger is providing life-saving care as fighting continues.”
The cookie and coffee sale was BaxterStorey’s first fundraising initiative for Action Against Hunger and marks the start of an official partnership between the humanitarian organisation and the WSH Foundation – a registered charity which supports charitable causes on behalf of WSH, BaxterStorey, Holroyd Howe, Caterlink, Portico and Benugo.
Action Against Hunger is committed to ending child hunger and is recognised as a leader in the fight against malnutrition, saving the lives of malnourished children while providing communities with access to safe water and sustainable solutions to hunger.
[1] Minimum cost depends on changes in product prices
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.