JustGiving develops crowdfunding site Yimby
Howard Lake | 8 December 2013 | News
Digital fundraising platform JustGiving has created Yimby.com, a crowdfunding service to help people in the UK raise funds for a cause or local project that matters to them.
It helps individuals and groups to fund community initiatives that are not necessarily affiliated with a charity. This can range from purchasing basketball wheelchairs, through planting community gardens, funding computers for an after-school club, to providing mentoring programmes for young people.
‘Yimby’ turns the notion of ‘not in my backyard’ or ‘Nimby’ on its head into a more positive ‘Yes in my backyard’.
It is built on JustGiving’s platform, and was part-funded by a £50,000 NESTA Innovation in Giving grant.
Users of Yimby have 30 days in which to promote their campaign via social and other networks. If a project does not hit its target within the allotted 30 days, payments will not be taken and donors will not be charged.
JustGiving, founded in 2001, has now helped raised £1.6 billion for 13,000 charities in the UK and around the world. Over 21 million people have used it to raise funds.
Kettering Town FC saved from bankruptcy
The beta version of the site was used recently to save 141-year-old non-league Kettering Town FC from bankruptcy. Supporters and members of the public from around the world made 1,182 pledges totalling £20,546 to keep the club alive.
JustGiving Fees
JustGiving charges a 5% fee and card fees of 1.3% or 16p per donation, depending on the card type, on projects that hit their target. It does not charge anything on unsuccessful projects as no money changes hands.
JustGiving co-founder Zarine Kharas, said:
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“JustGiving used the internet to revolutionise charitable giving. Our mission is to grow the world of giving and with Yimby, we’re taking this one step further, opening up philanthropy to any individual wanting to start a community project using the power of crowd.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.