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Minecraft gamers raise funds for Save the Children

Minecraft gamers raise funds for Save the Children

Video gamer Athene is using popular online game to raise funds for Save the Children through his for Good initiative. The campaign aims to raise more than $6 million for the charity.

Minecraft players take part by entering via the Gaming for Good website to play the game. In the standard Mincraft they can return to live easily after they ‘die’ in the game. On Gaming for Good, they have to donate money to charity each time they wish to continue playing.

The website was attracting so many players that Athene, whose real name is Bachir Boumaaza, had to find a more robust hosting system. Dedicated server company RapidSwitch, part of UK cloud company iomart Group plc, stepped in to provide the necessary support. It deployed over 20 new servers with 15 of them load balanced to spread traffic across the servers while still directing it all to the single IP address being used.

Online gamer Athene

 

Neil Christie, Commercial Director for RapidSwitch, said: “It’s rare to have a platform being load balanced that is effectively not for profit so we were delighted to help. We made sure the platform was as stable as possible and that it could handle a lot of traffic.”

Athene hopes that gamers playing Minecraft through Gaming For Good will help take the total raised for Save The Children to $10,000,000.

Gaming for Good passes 100% of all donations to Save the Children. The platform lets games play games for charity, with games donated by games developers and publishers.

Photo: Minecraft creepers by Smultron Samhâllet on Flickr.com

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Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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