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Barclays donates advertising space on London bikes for CSV’s volunteer campaign

Howard Lake | 22 October 2013 | News

Barclays is donating space on the front of some of its ‘Boris Bikes’ in London to volunteering and learning charity CSV to promote its ‘Make a Difference – Get Inspired’ campaign.
The campaign aims to raise awareness of volunteering, its positive impact in local communities, and to urge people across the UK to volunteer in their communities during October.
Ashok Vaswani, CEO Barclays Retail and Business Banking, said: “Make a Difference– Get Inspired! is the flagship volunteering campaign which we have supported for 13 years. It promotes and celebrates volunteering and how contributing time and skills to a variety of causes benefits the community as a whole. That’s why we’re delighted to be able to use our sponsorship of Barclays Cycle Hire to support such a valuable initiative.”

The CSV campaign has been running since 1986. Until now it has focused on one day of local events. This year, for the first time, the campaign runs for the whole of the month.
Last year the campaign succeeded in inspiring 70,000 people to take part in over 2,000 events across the country, making “the UK’s biggest day of volunteering: to date.

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