Freedom from Torture uses Sky’s TV ad targeting
Howard Lake | 15 October 2013 | News
Freedom from Torture is the first charity to use satellite broadcaster Sky’s new AdSmart targeted advertising tool.
The system, still being trialled, uses data from Sky+ set-top boxes to present adverts to selected households and at particular times, based on data about the household’s estimated income, location, class and age.
It is therefore being targeted at those deemed most likely to donate.
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The advert, titled ‘I am Marie’, was created by creative and fundraising agency other. It began airing on 6 October 2013.
WATCH: Freedom From Torture 60 second TV ad 2013
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.