Google's Online Marketing Challenge to benefit nonprofits
Howard Lake | 2 March 2011 | News
Google’s fourth annual Online Marketing Challenge will for the first time be run to benefit nonprofits. The competition is open to undergraduate or graduate students who are tasked with creating an effective online marketing campaign in Google AdWords. More than 20,000 students from over 60 countries have competed in previous challenges.
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses or NGOs to create effective online marketing campaigns. They can choose any NGO to work with, but NGOs are not of course required to participate.
The aim of course is to demonstrate the value and effectiveness of Google AdWords for businesses and charities.
The global winners and their tutor will receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor will win a trip to a regional Google office. The successful nonprofit will win a $15,000 donation, with prizes of $10,000 and $5,000 for second and third places respectively.
Students can not enter the challenge directly: applications must come from their professor or tutor before 21 April 2011. After successful registration, student teams have a period of three weeks in which to plan and run their campaign. Their final report must be submitted by 17 June 2011.
www.google.com/onlinechallenge/index.html
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.