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Hailo taxi app aims to raise £10,000 in 10 days for children’s charity
Howard Lake | 3 October 2013 | News
Hailo, the mobile app-based taxi network, is planning to raise at least £10,000 from 1 to 10 October for the Rainbow Trust to help fund taxi transport for seriously ill children to get to hospital.
The London-based campaign was the idea of some of the 13,000 taxi drivers who work with Hailo via the app.
Users are invited to download the Hailo app, register and enter the ‘RAINBOW’ discount code. The next time they use a Hailo taxi they will receive a £2 discount on their journey and Hailo will make a donation to the Rainbow Trust.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.