Good Agency to help Citizens Advice develop its brand and fundraising
Howard Lake | 27 September 2013 | News
Advice charity Citizens Advice has appointed The Good Agency to help it review and develop its brand and fundraising, as well as improving the public's awareness of its services.
During 2012/13, the charity helped 2.1 million people solve 6.6 million problems. These ranged from debt and employment to consumer and housing. Demand for its services continues to increase.
Citizens Advice Bureaux deliver advice services from over 3,300 community locations in England and Wales, run by 338 individual charities.
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Mike Dixon, Assistant Chief Executive, Citizens Advice explained the appointment. He said: "People's advice and support needs are changing and so is our service. This is the perfect time to make sure that everyone understands who we are, our full range of services and the different ways they can access our help. We're excited to be working with The Good Agency who will help us achieve this."
Photo: Advice in letters on a corkboard, by Thinglass on Shutterstock.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.