nonprofit growth 202611 728x90 - edited with ChatGPT AI by howard lake

CD-ROM business card for fundraising

Howard Lake | 18 July 2000 | News



In this month’s Professional Fundraising magazine John Baguley reports on the use of a mini CD-ROM business card for fundraising on behalf of the Medical Foundation for the Care of Victims of Torture. Baguley, Director of the International Fundraising Consultancy, said: “having the card with me at all times meant we could effectively present prospects with our case at any time and know that they were most likely to spend time considering it.”




He added that “there is always competition for [major donors’] support and the CD-card generated the feeling that this appeal was different and special.” He said that he intended to use the CD card as a key tool for major donor development.”




The card was produced by new media agency other.

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