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Good Sport to offer fundraising event and participant support service

Howard Lake

Howard Lake | 24 June 2013 | News

Good Sport, which launches at next week's Institute of Fundraising National Convention, is a sports fundraising service that aims to help charities maximise their income from events by focusing on supporting and motivating the individual runners and participants.

Focusing on the employees of a charity's corporate partners, Good Sport offers a face-to-face service which combines physical training, motivation and goal-setting, with fundraising advice for those taking part in sports challenge events. Charity clients already include Guide Dogs and Princess Alice Hospice.

Good Sport's Managing Director, Andy Anstey, believes that the service, which is offered on a payment by results basis, will give participants a better chance of completing their sports challenge and raising more money for the chosen charity.
 
Andy Anstey, MD of Good SportAnstey said: "The charity sports event market has become increasingly saturated, making it harder for charities to attract and retain committed sports supporters. Good Sport has taken lessons from the commercial sports sector and face-to-face fundraising techniques to develop an integrated fundraising and physical training support service which helps charities to meet this challenge.”
 
Anstey is a former director of Limelight Sports, the company behind the Sport Relief Mile, Swimathon and the Royal Parks Foundation Half Marathon events.
 
The company also offers an event co-creation service which "harnesses the creativity and work-place skills of the employees of corporate partners to develop and deliver a sports challenge event".
 
Fundraising consultant Valerie Morton and corporate responsibility specialist Manny Amadi are non-executive directors of Good Sport. Morton said: "I’m delighted to support Good Sport because it offers an innovative new approach to helping charities significantly boost their sports fundraising as well as strengthen their corporate partnerships".

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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