Comic Relief to end Seriously Good sauces
Howard Lake | 17 June 2013 | News
Comic Relief has closed its Seriously Good sauces initiative, set up in 2009 with chef Gordon Ramsay to raise funds for the charity.
The Seriously Good range featured pictures of Ramsay, who did not profit from the line, with a splash of red pasta sauce on his nose, and were sold for £1.89 in supermarkets including Sainsbury’s, Tesco, and Asda. For each bottle sold, 10p was donated to Comic Relief.[message_box title=”MESSAGE TITLE” color=”yellow”]This is a message box, add them from the post editor as a short code.[/message_box]
[message_box title=”MESSAGE TITLE” color=”green”]This is a message box, add them from the post editor as a short code.[/message_box]
Advertisement
[message_box title=”MESSAGE TITLE” color=”blue”]This is a message box, add them from the post editor as a short code.[/message_box]
[message_box title=”MESSAGE TITLE” color=”red”]This is a message box, add them from the post editor as a short code.[/message_box]
[message_box title=”MESSAGE TITLE” color=”grey”]This is a message box, add them from the post editor as a short code.[/message_box]
The range included Bolognese & Red Wine; Spicy Red Pepper & Spianata Sausage; Tomato, Black Olive & Mixed Herb; Cherry Tomato & Balsamic; and Wild Mushrooms & Mascarpone.
Comic Relief’s Brand Relief has closed the line after it failed to generate sufficient income. Nevertheless in the first three years, despite a competitive market, the products raised £470,000 for the charity.
However, it was set up with an initial £2 million investment from a private donor who wanted to invest in innovative ways to generate a long term income for Comic Relief all year round. The Sun described this as “a loss of £1.2 million in charity cash“. Comic Relief countered that this includes the £470,000 that was paid out of Brand Relief to Comic Relief to spend on grant making. The final figures indicating how much will be paid from Brand Relief to Comic Relief to spend on grant making will be available at the end of financial year 2012/13.
Comic Relief added that “No money raised from the public, including money raised for Red Nose Day and Sport Relief, has gone towards producing or promoting these products”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.