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Christian Aid Week 2013 promoted with TV advert

Howard Lake | 12 May 2013 | News

Christian Aid has launched a new TV ad to promote Christian Aid Week, which runs from 12 to 18 May 2013.

Part of the ‘Bite Back at Hunger’ theme of this year’s campaign, it presents a positive image of how the charity is helping to overcome poverty. It is being broadcast on all the UK’s major commercial channels throughout Christian Aid Week.

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There are no professional actors involved. It was filmed in York Island, a fishing village of around 200 people in southern Sierra Leone. The character of ‘Mo’ is played by Michael, the head teacher of York Island’s school, and a former fisherman. The children go to Michael’s school.

In this district Christian Aid provides support such as the solar-powered freezer that is mentioned in the advert.

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