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Christian Aid Week 2013 promoted with TV advert

Christian Aid Week 2013 promoted with TV advert

Christian Aid has launched a new TV ad to promote Christian Aid Week, which runs from 12 to 18 May 2013.

Part of the ‘Bite Back at Hunger’ theme of this year’s campaign, it presents a positive image of how the charity is helping to overcome poverty. It is being broadcast on all the UK’s major commercial channels throughout Christian Aid Week.

There are no professional actors involved. It was filmed in York Island, a fishing village of around 200 people in southern Sierra Leone. The character of ‘Mo’ is played by Michael, the head teacher of York Island’s school, and a former fisherman. The children go to Michael’s school.

In this district Christian Aid provides support such as the solar-powered freezer that is mentioned in the advert.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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